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Home / Our professionals / LUO, SHUN HONG

Associate / Taipei

LUO, SHUN HONG Attorney

Phone number

+886 2 27020208 ext. 330

E-mail

shunhong.luo@dentons.com.tw

About

Overview

Luo specializes in the dynamic field of multi-level marketing (MLM). He provides comprehensive legal services to numerous leading MLM companies and actively engages in industry interaction and legal research. In 2023, he conducts pioneering research on the inheritance system of MLM rights commissioned by the Multi-Level Marketing Protection Foundation, marking a significant milestone in Taiwan's MLM legal landscape.


In the realm of healthcare, Luo not only has profound understanding of pharmaceutical laws, medical equipment management laws, and other relevant medical regulations but also focuses on the health and wellness sector. Serving as a legal consultant for Taiwan Traditional Massage Therapist Association, Luo dedicates to addressing the unique challenges of the traditional massage therapist sector and providing legal education and training for practitioners.


Embracing the principle of sustainable development, in mergers and acquisitions, Luo offers tailored professional advice emphasizing long-term benefits and growth to assist clients in expanding or transitioning their businesses. In wealth inheritance, he assists clients in formulating comprehensive plans, ensuring the smooth and compliant transfer and management of assets to achieve intergenerational sustainability. Furthermore, in the energy sector, he advocates for sustainable energy development, providing legal consultancy and support to enterprises and investors, driving the transition towards green energy and sustainable development. He firmly believes that sustainable development is crucial for both corporate success and societal progress.

Activities and Affiliations
  • Secretary General, Taiwan Law Association of Direct Selling
  • Director, Taiwan Law Association of Direct Selling
  • Manager, Taiwan R.O.C. Direct Selling Association
  • Lecturer, the Professional Knowledge Course of the Multi-Level Marketing Protection Foundation
  • Legal Consultant, Taiwan Traditional Massage Therapist Association
  • Legal Consultant, New Taipei Traditional Massage Therapist Association
  • Legal Consultant, Taipei Traditional Massage Therapist Association
  • Lecturer, the Regulatory Education Course for Traditional Massage Therapist by the Traditional Chinese Medicine Division, Ministry of Health and Welfare
  • Lecturer, the Regulatory Education Course for Traditional Massage Therapist by the Labor Force Development Bureau, Ministry of Labor

Experience and Insights

Experience
  • Former Vice President Election Case
  • Taiwan Petrochemical Group Founder's Spouse Gift Tax Case
  • Cross-Strait Lawsuit by a Chinese Gaming Company Against the Head of a Taiwanese Company for Embezzlement
  • Legal Services Related to the Investment of a Spanish Green Energy Development Company in Taiwan
  • Legal Services Related to the Merger of a Taiwanese Listed Company with an American Company
  • Legal Services Related to the Merger of a Taiwanese Corporate Group with a Mineral Water Company
  • Providing Various Legal Consultation Services to Several Leading MLM Companies
  • Legal Consultant for Several Traditional Massage Therapist Industry Unions
Insights
  • " Legal Challenges and Strategies for Multi-Level Marketing Inheritance System – A Study Focusing on Common Practices in the Taiwan MLM Industry " (Report commissioned by the Multi-Level Marketing Protection Foundation in 2023)
  • "Proposed Amendments to the Pyramid Scheme Legislation" (Proceedings of the 2023 Direct Selling and law International Conference)
  • "The Past, Present, and Future of the Multi-Level Marketing Protection Foundation - Discussions on the Role Positioning and Future Prospects of the Multi-Level Marketing Protection Foundation " (Proceedings of the 2022 Direct Selling and law International Conference)
  • "The Future Direction of the Multi-Level Marketing Protection Foundation’s Protection Funds - Proposal to Change the Protection Fund System to a Guarantee Fund System" (Proceedings of the 2022 Direct Selling and law International Conference)
  • "Analysis of Business Regulation Types and Reconsideration of MLM Business Regulation Types" (Proceedings of the 2021 26th Direct Selling Academic Seminar)
  • "Do MLM Companies Need to Join MLM Associations?" (March 2020 issue of "Direct Selling Century" Magazine, pp. 52-54)
  • "Comparison of MLM Rights Inheritance Systems - An Analysis of Hereditary and Succession Systems" (Proceedings of the 2019 Direct Selling and law International Conference)
  • "Series Report on MLM Legislation Amendments - Is it Necessary for Direct Selling Companies to Establish Capital Thresholds and Deposit Guarantees?" (June 2019 issue of "Direct Selling Century" Magazine, pp. 64-66)
Education
  • LL.B., Soochow University, Taipei, Taiwan.
Admissions and qualifications
  • Arbitrator, Zhengzhou Arbitration Commission, 2009
  • Notary public, Judicial Yuan (Taiwan), 2009
  • Registered patent attorney, Taiwan, 1985
  • Arbitrator, Chinese Arbitration Association, Taipei 1985
  • Attorney, Taiwan ,1983
Languages
  • Mandarin
  • Taiwanese
  • English